Case Study: Abigail Gingerale Photography achieves triple bookings with HoneyBook

How Andy Tripled Bookings with Email Automation

Abigail Gingerale Photography, led by co-owner and studio manager Andy Lydick, was hit by a three-week lull in bookings caused in part by untimely, inconsistent follow-up emails that didn’t demonstrate the studio’s expertise or guide prospects through the pre-booking process.

Andy mapped his pre-booking workflow, identified gaps, redesigned the process, and implemented HoneyBook Workflows to automate a staged follow-up sequence (initial email + brochure, then automated emails at 1, 2 and 3-day intervals with portfolio and blog links). The automation saved significant time and boosted engagement—email response rates and conversion nearly tripled after activation.

Abigail Gingerale Photography

Andy Lydick

Co-Owner and Studio Manager