Case Study: Lindsey Roman achieves a thriving destination photography business and more free time with HoneyBook

From Offering Free Shoots to Going Viral: Photographer Lindsey Roman Shares Her Business Journey

Lindsey Roman is a destination wedding and elopement photographer who grew her business from offering free and low-cost shoots to build an adventurous portfolio. Early on she struggled to access the mountain, desert and ocean locations that fit her style, hustled intensely to grow bookings, and nearly burned out trying to scale while protecting her personal life.

She solved this by intentionally traveling for styled shoots, offering affordable sessions to create the work she wanted, launching paid workshops, and centralizing client workflows with HoneyBook (invoices, contracts, calendar and automation). The outcome: viral and national media coverage, sold‑out workshops, steady business growth, and streamlined operations that let her book ideal clients while working less and living more.

Lindsey Roman

Lindsey Roman

Photographer