HoneyBook
65 Case Studies
A HoneyBook Case Study
Forever Taeken Weddings & Events, founded by Chante Gulley after she left corporate life in 2016, is a Southern California wedding and events studio focused on creating warm, personal experiences for couples. Early on Chante’s biggest challenge was finding her unique voice and brand identity amid the temptation to mimic others, while also establishing reliable systems to manage client communication and administrative work.
Chante addressed the brand challenge through coaching and intentional self-reflection, then streamlined operations by adopting HoneyBook for contracts, online payments (with reminders and auto-pay), website lead capture, email templates, and automated workflows. The result: consistent onboarding, fewer payment headaches, more time to serve clients and grow the business, and a better work–life balance—outcomes she calls life-changing and well worth the investment.
Chante Gully
Owner and Lead Planner