Case Study: Balloonzilla achieves streamlined operations and increased bookings with HoneyBook

Balloonzilla On Being in the Business of Delivering Happiness

Balloonzilla, founded by Marla Borokoff in southern California, creates large-scale, custom balloon installations for events from weddings to corporate activations (clients include HBO, MGM, Toyota and Google). Growing to a 31-person team and expanding to Downtown Los Angeles, the company faces the twin challenges of educating clients about what modern balloon design can do and managing a high volume of complex orders and productions.

To solve this, Balloonzilla uses HoneyBook’s contact forms and pipeline to streamline lead intake and track workflows, and pairs that with a strong social strategy (Pinterest draws 283K monthly viewers and Instagram drives client inquiries). The result is smoother project management, business growth—new location and hires—industry recognition (ABC Trendsetter of the Year 2018) and expectations of increased bookings as HoneyBook helps scale their operations.

Balloonzilla

Marla Borokoff

Owner and Founder