HoneyBook
65 Case Studies
A HoneyBook Case Study
Amanda Jewel Floral + Design, led by award-winning florist Amanda Lankford, has built a decorated reputation with multiple Best of Weddings wins and high-profile features. After nearly a decade of hands-on work, Amanda began suffering repetitive stress and joint pain that threatened her ability to continue doing everything herself and forced a rethink of the business model.
To adapt she’s diversifying into interior design and delegating more of the hands-on work while launching a new company element. She’s also using HoneyBook to streamline client tracking and bookings—seeing email opens, reducing ghosting, and cutting administrative chaos—helping the business scale sustainably, protect her health, and keep delivering award-winning creative work.
Amanda Lankford
Floral and Event Designer