HoneyBook
65 Case Studies
A HoneyBook Case Study
Abby Grace Photography (a HoneyBook member) is an international wedding and portrait studio founded when Abby left her corporate media job to build a full‑time creative business. Her challenge was turning photography into a sustainable company while protecting creative energy and time, managing client logistics during busy seasons, and developing the confidence to lead clients through chaotic shoots.
Abby met those challenges with concrete goals and systems: she saved income, booked 50–75% of the year before quitting, brought her husband on as business manager, and used HoneyBook questionnaires to centralize event details and cut emails. She also set boundaries around social media, pursued personal projects like her #abbygraceballerinas to stay inspired, and prepared backup plans on shoots — results include six+ years of steady growth, international work and features, improved client service, and a business that now supports both Abby and her husband while preserving work‑life balance.
Abby Grace
Abby Grace Photography