Case Study: Room for Cake saves 20+ hours with HoneyBook

How this celebrity cake artist saved 20+ hours by streamlining her business with HoneyBook

Room for Cake, the cake business founded by Laurie Petrolino, grew from a home kitchen to serving celebrity and high-profile clients, but Laurie struggled with time-consuming admin work as a solopreneur. Managing contracts, invoices, payments, and client communications across multiple tools was chaotic and often led to back-and-forth with customers. HoneyBook, the CRM used by Room for Cake, became the streamlined system she needed to keep the business organized.

HoneyBook implemented an all-in-one workflow for Room for Cake, centralizing contracts, proposals, invoices, payment reminders, and client communications, with automations and templates handling much of the process. The result was major efficiency gains: Laurie saved 20+ hours per week and said tasks that once took days could now be done in seconds. HoneyBook also helped support 508% revenue growth over six years and allowed Room for Cake to scale while maintaining a better work-life balance.

Room for Cake

Laurie Petrolino

Room for Cake