HoneyBook
65 Case Studies
A HoneyBook Case Study
HoneyBook profiles business and mindset coach Becky Mollenkamp, who reinvented her career after personal hardships and set out to help women overcome self-doubt and build sustainable businesses. Her challenges included shifting from corporate content work to coaching, undercharging services, managing time-consuming administrative tasks, and finding scalable ways to grow while staying aligned with her values of connection and impact.
Becky tackled these with community-driven offerings, clearer pricing, OKR goal-setting, and by adopting streamlined tools—most notably HoneyBook to centralize inquiries, contracts, invoices, and client communication—so she could spend more time on high-value work. In her first year as a coach she landed 17 one-on-one clients, launched a paid membership and courses, doubled her income from writing, hosted retreats, and freed up significant admin time, positioning her to scale into group programs and a future book.