Case Study: CR Contracting achieves a timeless brand identity and custom downtown map with Honey + Hare

CR Contracting builds a luxury brand and custom downtown map with Honey + Hare

CR Contracting required a brand identity for The Cardinal Reserve, a historic property redeveloped as a luxury destination, that would honor its mid-century heritage while appealing to a modern audience. They engaged vendor Honey + Hare for comprehensive branding, logo design, and copywriting services to achieve this sophisticated and timeless appeal.

Honey + Hare developed a hand-drawn logo inspired by Kentucky's state bird and mid-century elegance, creating a full suite of branding assets including logo variations and a custom pattern. They also designed and wrote copy for a detailed downtown map to attract retailers and investors by showcasing the prime location. This solution provided a cohesive and high-end identity, positioning The Cardinal Reserve as a standout destination and key marketing tool for potential tenants.

CR Contracting