Case Study: Möbel Martin achieves 10x more customer feedback and real-time, comparable insights with Honestly

Möbel Martin entering the new era of feedback with Honestly

Möbel Martin, a major furniture retailer in southwest Germany, faced the challenge of modernizing its customer feedback processes—moving away from analog postcards and paper surveys toward a real‑time, comparable solution. They selected Honestly’s feedback platform, deploying multilingual POS terminals and online customer surveys to capture feedback across the entire customer journey.

Honestly implemented terminals in store exits and daily online surveys, plus dashboards and alerting for real‑time insights. The result: about 10× more feedback than with postcards, more than 23,000 feedback items in nine months, ~70% of responses via terminals and a steady ~30% online response rate, faster corrective actions (e.g., fixing checkout staffing) and elimination of manual data entry—delivering measurable improvements in responsiveness and customer‑centric decision making.

Möbel Martin

Isabel Martin

Managing Director