Case Study: basic (organic supermarket) increases customer and employee satisfaction and cuts admin costs with Honestly Feedback Terminals

How basic increases customer and employee satisfaction with Honestly Feedback Terminals

basic is a Munich‑based organic supermarket chain with 34 branches, around 950 employees and a range of 12,000 products. Facing a highly competitive market where customer demand drives supply, basic needed a modern, low-friction way to capture customer needs and suggestions—so they turned to Honestly and deployed Honestly Feedback Terminals.

Honestly’s terminals provided anonymous, simple weekly feedback that basic could process immediately at head office, cutting research time and administration costs and generating significantly more customer responses. The data (accessible via Honestly’s dashboard) let regional managers act quickly—e.g., prompting a switch to a recycler for problematic baby‑product packaging—and also increased employee morale through public praise; overall Honestly delivered faster insights, lower admin effort and visibly higher customer and employee satisfaction.

basic

Katrin Iwanow

Director