Case Study: Cambridge University drives worldwide campaign success with Honest Ideas

Cambridge University reaches 6.1m impressions with Honest Ideas

The customer, Cambridge University, required an international advertising campaign to launch their new Cambridge Primary and Lower Secondary series. Honest Ideas was engaged to create a commercial video to meet this challenge.

Honest Ideas developed a campaign themed "Ready for the world," featuring students discussing their future aspirations. The vendor executed this strategy across LinkedIn, Facebook, and Instagram, managing the campaign and providing weekly reporting. The results were outstanding, generating 6.1 million impressions, serving 22.7 million video ads, and driving 89,000 clicks to the landing page, with 5.8 million views to completion.

Cambridge University