Case Study: The RHS Chelsea Flower Show achieves standout media coverage with Honest Communications

The RHS Chelsea Flower Show - Customer Case Study

Honest Communications worked with The RHS Chelsea Flower Show, a major annual horticultural event, to support exhibitor PR activity and maintain momentum around key show appearances and launches. Their challenge was to generate strong media coverage and audience interest before, during and after the event, while also adapting quickly when Chelsea 2020 was cancelled and planned publicity risked being lost.

Honest Communications delivered tailored PR campaigns across multiple clients, including media relations, press trips, journalist management, commentary, filming, and virtual event support. Results included widespread coverage for Hillier across major titles and broadcast outlets, successful publicity for David Austin Roses and Vegepod, and measurable growth for Oxenwood, including a 200% year-on-year turnover increase and a 194% rise in Instagram followers during Virtual Chelsea week.

The RHS Chelsea Flower Show