Case Study: Seedball boosts Christmas gift guide coverage with Honest Communications

Seedball reaches 4,049,746 print readers with Honest Communications

Seedball, a not-for-profit company created by conservation scientists, faced the challenge of raising its profile and cutting through the noise to be featured in Christmas gift guides. The company enlisted Honest Communications to provide a strategic boost of exposure for its wildflower seedballs during the competitive 2020 festive season.

Honest Communications implemented a targeted media relations campaign, conducting research to identify key publications and journalists compiling gift guides. The solution secured extensive national coverage, resulting in 171 pieces of press and reaching over 4 million print readers at a cost per mille (CPM) of £0.49. The success of the project led to Seedball becoming a full-time client of Honest Communications.

Seedball