Case Study: Seedball achieves Christmas gift guide coverage with Honest Communications

Seedball - Customer Case Study

Seedball, a not-for-profit company created by conservation scientists to make growing British wildflowers from seed simpler, wanted to raise its brand profile in the run-up to Christmas and secure placement in gift guides. Honest Communications was brought in to support the campaign with media relations and PR.

Honest Communications developed a targeted awareness campaign by researching Seedball’s audience and competitors, auditing media opportunities, and pitching relevant journalists and Christmas gift guide editors with press releases and product trials. The results included 171 pieces of coverage, 4,049,746 readers reached through print magazines alone, and a reported £0.49 CPM, with placements in titles such as The Daily Telegraph, The Sunday Telegraph, The Sun, and Amateur Gardening.

Seedball

Emily Lambert

Co-Founder