Case Study: Plant Based Podcast grows audience and media reach with Honest Communications

Plant Based Podcast - Customer Case Study

Plant Based Podcast teamed up with Honest Communications when Michael Perry and Ellen Mary were launching a new gardening podcast and needed expert PR insight to shape the idea and build an audience beyond traditional horticulture fans. Their challenge was to create awareness for a show that would appeal to a broader, more diverse listener base, not just plant enthusiasts.

Honest Communications supported the podcast from launch with guest booking, interview management, copywriting, sponsor coordination, and ongoing PR outreach, including placements in non-gardening media and podcast recommendation guides. The result was an instant chart success, reaching No. 1 in the iTunes hobbies chart within 24 hours and maintaining top-chart status, with coverage in over 150 articles and a combined print reach of more than three million.

Plant Based Podcast

Ellen Mary

Plant Based Podcast