Case Study: Phostrogen reaches 302% more gardeners with Honest Communications' influencer marketing

Phostrogen grows Instagram followers by 302% with Honest Communications

Phostrogen, a British plant fertiliser brand, faced the challenge of establishing a social media presence and reaching a new wave of post-lockdown gardeners for its new range of organic fertilisers. The vendor, Honest Communications, was tasked with raising brand awareness, highlighting organic benefits, and increasing digital engagement, starting entirely from scratch.

Honest Communications implemented a dual influencer marketing strategy, partnering with three key brand ambassadors and over 30 micro-influencers through paid and gifted collaborations. This solution successfully increased Phostrogen's Instagram followers by 302% from a new account. The paid campaign alone reached 48,644 accounts, generated 58,358 impressions, and achieved 3,230 engagements, with highly positive audience feedback.

Phostrogen