Case Study: Maxicrop boosts brand awareness with Honest Communications PR support

Maxicrop generates 78 pieces of coverage in six months with Honest Communications

Maxicrop, a heritage brand in British gardening, faced the challenge of modernizing its image to appeal to a new generation of gardeners while launching a rebrand of its seaweed-based products. They partnered with the vendor Honest Communications for public relations support to raise their consumer profile, educate customers on the benefits of liquid seaweed, and secure trade buy-in.

Honest Communications implemented a strategic press office campaign that combined targeted media outreach with product sampling and competitions. This approach successfully generated 78 pieces of agency-generated coverage, reaching a potential audience of over 383 million people. The results significantly raised Maxicrop's profile, with a notable 38.5% of the coverage appearing in top-tier media titles.

Maxicrop