Case Study: Hillier Nurseries drives footfall and sales with Honest Communications influencer marketing

Hillier Nurseries drives 84,676 views and 30.9% Instagram growth with Honest Communications

Hillier Nurseries, a trusted British horticulture brand, faced the challenge of reaching new customers amidst growing competition. They needed to drive both online and in-store sales and increase sign-ups for their Gardening Club. Honest Communications implemented an influencer marketing service to achieve these goals with cost-efficient reach and authentic content.

Honest Communications delivered a year-round, multi-creator influencer program featuring gardening and lifestyle experts. The solution involved creating seasonal content that provided practical gardening advice while promoting Hillier's products and directing viewers to shop or sign up. The campaign generated 84,676 total views and 4,082 engagements, grew Hillier's Instagram account by 30.9%, and achieved efficient results with an average CPV of £0.07 and CPE of £1.26, successfully driving footfall and online discovery.

Hillier Nurseries