Case Study: Hillier Nurseries boosts national reach and online plant sales with Honest Communications

Hillier Nurseries drives 100,221 plays and nationwide plant sales with Honest Communications

Hillier Nurseries, a renowned UK grower and garden centre operator, faced the challenge of its award-winning plants being geographically limited to Southern England. After launching an online shop, they partnered with the vendor, Honest Communications, to raise national awareness and drive online sales, targeting both their traditional demographic and a new, younger audience.

Honest Communications implemented a digital-first strategy combining influencer partnerships, targeted media relations, and content seeding. This approach generated significant results, including an influencer reel with over 100,000 views and widespread national media coverage in publications like The Sun and The Telegraph, successfully making Hillier's plants accessible across the UK and boosting their online presence.

Hillier Nurseries