Case Study: Hillier Nurseries achieves trusted plant expertise recognition with Honest Communications

Hillier Nurseries boosts inbound requests 299% with Honest Communications

Hillier Nurseries, a leading horticulture retailer with extensive expertise, faced the challenge of communicating its deep plant knowledge to solidify its reputation as a trusted authority and drive both online and in-store traffic. Honest Communications was tasked with implementing an expert comment strategy to showcase the company's horticultural expertise.

Honest Communications developed a two-fold inbound and outbound PR strategy, creating a steady flow of expert commentary and building a library of pre-approved content for quick media turnaround. This approach secured nearly 250 articles, generated a 229% increase in inbound media requests, and achieved 95% of its placements online. The campaign successfully positioned Hillier as the ultimate destination for expert plant advice, significantly boosting its digital presence and customer loyalty.

Hillier Nurseries