Case Study: Henchman achieves nationwide media coverage for its Topiary Awards with Honest Communications

Henchman launches Topiary Awards with Honest Communications, earning 45 pieces of coverage

Honest Communications partnered with Henchman, a leading ladder specialist, to launch the inaugural Henchman Topiary Awards. The challenge was to revive interest in the traditional art of topiary, generate high-quality entries for the new awards, and ultimately position Henestman as an expert in the field to strengthen their brand awareness.

Honest Communications executed a two-phase campaign, first launching the awards with tailored press releases and expert outreach to drum up entries, and then maximizing media coverage by announcing the winners with localized press efforts. The solution secured 45 pieces of coverage, including features in major national newspapers and key trade titles, achieving a total reach of over 23.5 million and successfully establishing the Topiary Awards as a notable event.

Henchman