Case Study: elho boosts brand awareness and trade relationships with Honest Communications' blended B2B and B2C PR

elho secures 222 pieces of coverage in 2025 with Honest Communications

elho, a B Corp plant pot innovator, faced the challenge of launching multiple new product innovations in 2025 while also pivoting its marketing to include a new B2B focus alongside its established B2C audience. The company needed to raise awareness for its new products, drive sales, communicate its green mission, and strengthen its relationships with trade partners. They partnered with the vendor Honest Communications to achieve these goals.

Honest Communications implemented a blended B2B and B2C PR strategy that combined consumer-focused press office activity with targeted trade outreach. This approach secured product placements, expert advice, and thought leadership across both audiences. The results were 222 pieces of coverage with a reach of over 1.1 billion people, features on major TV programs, and wins in all six industry awards entered. Honest Communications successfully amplified elho's new innovations, drove sales, and significantly bolstered its trade relationships.

elho