Case Study: elho boosts UK media presence with Honest Communications

elho - Customer Case Study

elho, the European leader in sustainable synthetic plant pots, needed a UK PR agency to boost its presence with consumer media and support the launch of a new collection. Honest Communications was brought in to act as elho’s UK PR base, with a focus on the home, garden and sustainability sectors, plus strong media and influencer connections.

Honest Communications implemented a PR and influencer strategy that included product gifting, seasonal media pitching, editorial features, reviews, gift guides and trade support, aligned to elho’s wider European activation calendar. In just nine months, Honest Communications secured 38 consumer magazine features and 10 national newspaper features, generating more than 8 million in print reach and helping elho appear in outlets including Which?, The Evening Standard, Country Living and Gardeners’ World.

elho

Patty Willems

PR Manager