Case Study: David Austin Roses launches The King’s Rose to BBC One and 158.2 million reach with Honest Communications

David Austin Roses secures 340+ media hits and 158.2M reach with Honest Communications

David Austin Roses, a renowned rose grower, faced the high-stakes challenge of launching 'The King's Rose' at the RHS Chelsea Flower Show 2025. The launch required navigating strict secrecy, complex stakeholder approvals, and intense competition for media attention to generate buzz for their most prestigious rose variety, bred in honour of King Charles III. They engaged Honest Communications to manage this sensitive and impactful public relations campaign.

Honest Communications executed a meticulously planned PR strategy that secured an exclusive segment on BBC One's launch programme and a feature in Country Living. The agency managed media relations, hosted a press event, and coordinated all approvals. The campaign resulted in over 340 media pieces, a record 158.2 million total reach, and the rose selling out within five days. Honest Communications delivered unprecedented exposure and a record-breaking commercial result for David Austin Roses.

David Austin Roses