Case Study: Darwin Alternatives sparks difficult conversations with Honest Communications

Darwin Alternatives achieves 100 pieces of coverage with Honest Communications

The investment firm Darwin Alternatives engaged garden and home PR agency Honest Communications to promote its show garden at the RHS Chelsea Flower Show 2023. The challenge was to use this prestigious platform to spark difficult conversations around death, dying, and grief, topics considered taboo, in order to raise awareness for the garden's sponsors and its poignant message.

Honest Communications devised and delivered an intensive PR and social media strategy. This included securing exclusive interviews, organizing an online press event, launching a #DifficultConversations campaign with a celebrity ambassador, and managing all media activity during the show. The vendor achieved significant results, including 100 pieces of coverage with a print reach of over 1.5 million, six appearances on the BBC, and exclusive features in major consumer magazines.

Darwin Alternatives