Case Study: Cobra achieves standout garden media coverage with Honest Communications

Cobra earns 500+ features and 240 product reviews with Honest Communications

The garden machinery brand Cobra faced the challenge of standing out in a competitive market where consumers rely heavily on reviews. To secure vital endorsements, they partnered with the PR vendor Honest Communications to implement a strategic media relations and product review program.

Honest Communications devised a seasonal calendar to pitch Cobra's products to the most relevant journalists and influencers, securing over 500 features and 240 product reviews. This strategy resulted in numerous "best buy" awards and significant print and online coverage, bolstering Cobra's position as an industry leader.

Cobra