Case Study: CJ Wildlife increases revenue and reaches a younger audience with Honest Communications

CJ Wildlife boosts revenue by 21% with Honest Communications

The customer, CJ Wildlife, a long-established brand in wildlife care, faced the challenge of reaching a younger demographic with smaller outdoor spaces. Honest Communications was tasked with raising brand awareness and educating this new audience on how to help local wildlife, ultimately aiming to drive website traffic and increase sales.

Honest Communications implemented a strategic PR campaign focused on seasonal key moments and extensive media outreach to target publications read by the desired demographic. The solution included creating expert content, securing product placements, and prioritizing digital PR to bolster SEO. As a result, Honest Communications achieved 401 pieces of coverage, a print reach of 9.7 million, and directly influenced a 21% revenue increase for CJ Wildlife.

CJ Wildlife