Case Study: BASF Turf boosts Twitter engagement and trade coverage with Honest Communications

BASF Turf doubles trade coverage and hits 1.5% Twitter engagement with Honest Communications

The customer, BASF Turf, a provider of professional turf management products, faced the challenge of consistently engaging its passionate audience of "turfies" with compelling content while aiming to grow its results. The vendor, Honest Communications, was tasked with increasing product awareness through trade publications and maximizing audience engagement.

Honest Communications implemented a strategy to tell the stories of the "turfie" community, sourcing case studies directly from users on Twitter. This content was then pitched to trade media and shared on social media. The solution drove an excellent Twitter engagement rate of 1.5% and secured coverage in numerous leading trade publications. Most notably, Honest Communications helped BASF Turf achieve double the amount of media coverage compared to the previous year.

BASF Turf