Case Study: Alitex achieves high-quality lead growth with Honest Communications

Alitex secures 108 pieces of coverage with Honest Communications

Alitex, a bespoke premium glasshouse brand, sought a fresh PR approach to generate high-quality customer leads and cement its position as a leading name in luxury garden products. They engaged the services of Honest Communications, a specialist home and garden PR agency, to implement a strategic media relations campaign.

Honest Communications executed a targeted campaign that included segmenting media lists, crafting compelling content, and positioning Alitex as a sector authority. The results were outstanding, with the agency securing 108 pieces of coverage that reached an audience of over 22.3 million. Key achievements for Honest Communications included securing a feature in The Sunday Times and coverage on ITV, significantly raising brand awareness and connecting Alitex with its target affluent audience.

Alitex