Case Study: Manitoba Hydro reduces turnover and improves onboarding with Honest Agency

Manitoba Hydro boosts Keeyask onboarding with Honest Agency, reaching 1,990 unique visitors in 5 months

The customer, Manitoba Hydro, faced significant employee turnover and onboarding challenges at its remote Keeyask hydro-electric project site. New recruits were often unprepared for the isolated, strict, and demanding camp life, leading to early departures and wasted resources. The vendor, Honest Agency, was engaged to develop a new recruitment and onboarding strategy to address these core issues.

Honest Agency implemented a comprehensive "Keeyask Success Guide," which provided credible, multi-format information to set clear expectations for potential employees. The solution included a dedicated website section with videos, downloadable PDFs, and printed handbooks, all designed to be clear, conversational, and accessible for various learning styles. This approach by Honest Agency led to a substantial improvement, with the portal attracting over 1,990 unique visitors and more than 8,000 page views. Most importantly, it was credited with playing a key role in increasing employee retention at the site.

Manitoba Hydro