Case Study: Zesium boosts employer branding and candidate quality with Homepage

Zesium boosts applications and shortens recruitment with Homepage

The customer, Zesium, a long-established IT company, faced the challenge of not being sufficiently recognized as a good employer despite high employee satisfaction, making it difficult to attract quality candidates who matched their specific culture and values. The vendor, Homepage, was tasked with developing an employer branding strategy to improve their position in the competitive market.

Homepage implemented a solution starting with an internal employee survey and a detailed analysis of the client and competitor activities. This research informed a strategic plan that defined key messages, communication channels, and a new visual identity. The results included greater visibility, a more realistic employer image, and an increase in both the quantity and quality of job applications, which shortened and improved the recruitment process for Zesium.

Zesium