Case Study: Valvoline boosts Month of Mechanics engagement with Homepage’s GIF stickers and social activation

Valvoline’s GIF stickers top 4 million views with Homepage

Valvoline, a major automotive brand, wanted to create a campaign for its annual Month of Mechanics celebration to better engage this key partner audience on social media. The challenge was to develop content and an activation that resonated across its European market. The vendor, Homepage, was tasked with creating GIF stickers and a reward mechanic to promote the brand's values.

Homepage developed a campaign focused on gratitude, including a #PoweredByMechanics photo contest and a universal set of GIF stickers depicting mechanics' daily routines. The solution resulted in highly positive engagement. The GIF stickers were a major success, achieving over 500,000 views in the first month and surpassing 4 million views by the second month, proving the content strongly resonated with the target audience across Europe.

Valvoline