Case Study: Valvoline Global EMEA drives 4M+ views and fan engagement at the Valvoline Małopolski Rally with Homepage

Valvoline Global EMEA drives 4M+ views with Homepage

The customer, Valvoline Global EMEA, faced the challenge of planning and coordinating content, production, and on-site activations for a major rally event in Poland remotely from Serbia. Vendor Homepage was tasked with developing the entire campaign to strengthen the brand's presence at the Valvoline Małopolski Rally.

Homepage implemented a comprehensive solution that included a full social media strategy, design of all branding materials, and orchestration of on-site engagement activities like a branded photo booth. This approach resulted in over 4 million content views on Meta platforms and engaged hundreds of fans daily at the event, successfully positioning Valvoline as a brand with racing in its DNA.

Valvoline Global EMEA