Case Study: Valvoline generates 80 qualified B2B leads with Homepage's LinkedIn campaign

Valvoline generates 80 leads in one month with Homepage

Homepage helped Valvoline, a brand with a portfolio of industrial maintenance products, overcome the challenge of generating qualified, high-quality B2B leads from specific sectors like construction, mining, and agriculture. The campaign was executed using LinkedIn ads.

The solution implemented by Homepage involved a highly-targeted LinkedIn campaign using Lead Gen forms. Key to its success was offering an instant benefit—a specialized guide—in exchange for completing the form, which was optimized for ease of use. Through constant optimization, Homepage successfully generated 80 qualified leads from the desired European industries in one month, providing the sales team with valuable contact information and interest data.

Valvoline