Case Study: Valvoline engages mechanics across Europe with Homepage's campaign

Valvoline boosts Facebook performance 500% with Homepage

Valvoline, a manufacturer of motor oils, wanted to adapt its global "Mechanics keep us forward" campaign for the European market. Their challenge was to encourage mechanics, their most loyal partners, to interact and participate in the campaign. The vendor, Homepage, was tasked with achieving this engagement.

Homepage's solution centered on the motif of mechanics' hands, using the tagline "Hands that keep us moving forward." They executed a photo and video campaign across Valvoline's social media, featuring real mechanics from across Europe. The campaign culminated in a community activation asking mechanics to share photos of their own hands. The results were significant: video content garnered nearly 300,000 views, announcements reached 900,000 people, and overall Facebook page performance improved by 500%. Branded Giphy stickers achieved over 1.8 million views. This successful campaign was recognized with a Web Excellence Award.

Valvoline