Case Study: uWeed achieves a refreshed, award-winning brand identity with Homepage

uWeed wins Gold at MarCom Awards 2022 with Homepage

Homepage was approached by uWeed, a Swiss online shop for CBD products, to solve a challenge with its existing visual identity. The identity was not attractive or recognizable enough, and the logo was being rejected by major advertising platforms, prompting a need for a complete rebrand.

The solution from Homepage was a new visual identity featuring a smiley face created from the "U" in uWeed's name, aligning with a new "Delivering happiness" tagline. The new modern logo, vibrant color palette, and clear fonts significantly improved brand recognition. This rebrand was highly successful, earning Homepage and uWeed a Gold MarCom Award and a Web Excellence Award in 2022, standing out among over 1,200 international entries.

uWeed