Case Study: The Brewers Association of Serbia grows its beer community with Homepage

The Brewers Association of Serbia grows Instagram past 10,000 followers with Homepage

The Brewers Association of Serbia, an organization representing the country's leading breweries and a malt producer, faced a challenge with its inactive social media presence. With only 2,000 followers, they needed to refresh their communication to appeal to younger adult beer enthusiasts, promote responsible consumption, and grow their Instagram following to 10,000. They engaged the vendor Homepage to address this.

Homepage implemented a strategy combining educational and interactive content, quizzes, and prize activities to build a community. They refreshed the visual identity and ran a targeted Meta platforms campaign. As a result, Homepage surpassed the KPI, growing the Instagram followers to over 10,000 and achieving a reach of nearly one million unique users. The Facebook community also grew significantly. Most importantly, Homepage successfully built an engaged community that actively discusses beer and promotes a culture of responsible consumption.

The Brewers Association of Serbia