Case Study: Philip Morris Serbia attracts quality candidates with Homepage’s RRP developer recruitment campaign

Philip Morris Serbia attracts a large number of quality RRP candidates with Homepage

The customer, Philip Morris Serbia, faced the challenge of recruiting quality candidates for a new RRP associate position while effectively communicating its company values and mission. Their goal was to be perceived as an attractive employer and reach a wide pool of applicants. The vendor, Homepage, was tasked with executing this recruitment campaign.

Homepage developed an omnibus series of five short videos showcasing current RRP associates and how their personal hobbies and capabilities are utilized in their professional roles. This content was adapted into posts for social media channels including Facebook, Instagram, and YouTube. The solution successfully attracted a large number of quality applications for the open position.

Philip Morris Serbia