Case Study: Nutrino Lab expands TikTok reach with Homepage

Nutrino Lab reaches 350,000 users with Homepage on TikTok

The customer, Nutrino Lab, a baby food company, needed to expand its brand awareness to a young, energetic audience active on TikTok. The challenge was to efficiently reach this new demographic to promote its 100% fruit and vegetable purees packaged in a practical pouch. The vendor, Homepage, was engaged to implement a campaign using TikTok influencers.

Homepage's solution involved collaborating with a mix of native and well-known TikTok influencers to create authentic content demonstrating the product's use and benefits. The campaign was scheduled for December to capitalize on high user activity. The results were significant, with the content reaching over 350,000 users. Over 90% of these views occurred on the "For You" page, successfully introducing the Nutrino Lab brand to a vast new audience on the platform.

Nutrino Lab