Case Study: Nutrino Lab achieves viral, scroll-stopping social media growth with Homepage

Nutrino Lab reaches 1 million people with Homepage

The customer, Nutrino Lab, a baby food and fruit snack company, faced the challenge of refreshing its digital communication to authentically describe the unique consumption experience of its product. The vendor, Homepage, was tasked with adapting the brand's social media content to a new creative concept and updated visual identity centered around the phrase "Squeeze."

Homepage implemented a solution that included creating step-by-step GIF stickers to explain consumption, designing Instagram story backgrounds for UGC, and producing reactive meme content tied to viral events. This strategy led to significant measurable impact, including posts that reached over a million users and achieved nearly 10,000 interactions. The vendor, Homepage, reported that the ongoing campaign resulted in monthly growth in organic reach and interactions across four markets, with a high number of post shares and saves further increasing visibility.

Nutrino Lab