Case Study: Hilton fills SkyLounge rooftop bar for New Year’s Eve with Homepage

Hilton sells out SkyLounge 10 days early with Homepage

The customer, the Hilton hotel's SkyLounge bar in Belgrade, faced the challenge of selling out an exclusive New Year's Eve event. Their goal was to lease the entire rooftop club space by targeting a specific audience with a mobile-optimized campaign. The vendor, Homepage, was engaged to execute a performance campaign to achieve this.

Homepage implemented a digital strategy centered on a dedicated landing page, driving traffic to it through a variety of Google Display Network, Facebook, and Instagram ad formats. The campaign targeted a custom audience across several countries and utilized clear call-to-actions. This solution generated 82 phone calls and 93 messages, resulting in the event being completely sold out 10 days before New Year's Eve.

Hilton