Case Study: FleXBoard sells out first batch in under ten days with Homepage

FleXBoard sells out first batch in under 10 days with Homepage

FleXBoard, an entirely new hardware product entering the Swiss market, faced the challenge of selling its first production batch with no prior brand awareness or established product category. With the physical product unavailable for campaign preparation, vendor Homepage was tasked with creating immediate demand for a wall-mounted digital device in a market dominated by smartphones and tablets.

Homepage reframed Flexboard as a shared digital hub for everyday life, shifting focus from technical specs to practical value. Using 3D and AI-generated visuals to showcase real-life use cases, they launched a campaign combining awareness-driven storytelling and conversion-focused paid ads. The result was the entire first batch selling out in less than ten days. Homepage then launched a waitlist that generated over 70 qualified leads, successfully validating the product's market fit and creating a pipeline for future sales.

FleXBoard