Case Study: DOX TV amplifies documentary engagement and social reach with Homepage's "I Will Not Be Quiet" campaign

DOX TV drives 27,000 full-story views with Homepage

DOX TV, a television channel dedicated to documentaries, wanted to create a project reflecting its values to break taboos and reduce prejudice. Their challenge was to develop this idea into an integrated campaign that would keep the audience involved in the creation process. They partnered with Homepage, who provided agency services including campaign strategy and digital execution.

Homepage implemented a multi-faceted solution centered on the "I Will Not Be Quiet" project. They built a website for sharing video stories, managed studio recordings, ran a Google campaign, and created offline materials like billboards and merchandise. The results were significant, with 31 powerful stories shared. These videos received nearly 100,000 total views and gained major media attention. The campaign also grew a substantial social media following, adding over 6,000 Instagram and 13,000 Facebook followers.

DOX TV