Case Study: Coca-Cola HBC attracts 1,100+ student applicants with Homepage's Coke Summership performance campaign

Coca-Cola HBC drives 1,100+ student applications in 30 days with Homepage

Homepage worked with Coca-Cola HBC to attract more final-year university students to its Coke Summership internship program. The challenge was to increase applications from students whose profiles closely matched the company's employee criteria, with a specific focus on enrolling more fourth-year students over third-year students.

The solution from Homepage involved a carefully adjusted advertising plan using precise targeting on Facebook, Instagram, and Google. The team utilized website click ads and continuous optimization to reach the target audience. This 30-day campaign successfully resulted in over 1,100 qualified applicants, with 80% being fourth-year students, exceeding the previous year's result by more than 30%.

Coca-Cola HBC