Case Study: Bomar boosts website visits and online orders with Homepage's e-commerce campaign

Bomar boosts website visits by 50% with Homepage

Bomar, a leading retail company in Serbia specializing in watches, jewelry, and optics, faced a significant challenge when COVID-19 measures limited store operations during a crucial 2020 sales period. The customer needed to urgently shift its sales strategy and direct its customers to online shopping. The vendor, Homepage, implemented an e-commerce campaign to address this.

Homepage's solution involved targeted communication, performance marketing using Facebook and Google ads, and significant customer benefits provided by Bomar. This strategy successfully educated the audience and optimized for conversions, resulting in a 50% increase in website visits and a 110% increase in online orders compared to the previous year. The campaign also positively influenced offline sales by preparing informed customers.

Bomar