Case Study: Barcaffe Lattiato achieves high engagement and product awareness with Homepage

Barcaffe Lattiato drives 1,037,881 engagements with Homepage

Barcaffe Lattiato, a brand in the new RTD coffee category, faced the challenge of launching a digital-first brand strategy and online presence to inspire optimism and joy across five countries. The vendor Homepage was tasked with creating this comprehensive digital appearance to help the brand stand out in a market where competitors had a weak online presence.

Homepage developed a strategy targeting two key audiences, built on three communication pillars, and executed with a positive tone across social networks and point-of-sale materials. Using Google's 'see-think-do-care' model, the campaign achieved an impressive reach of 3,381,225 and an engagement of 1,037,881. The vendor's work led to successful influencer collaborations and significantly increased product awareness, resulting in Barcaffe Lattiato products being frequently sold out in stores.

Barcaffe Lattiato