Case Study: Aling-Conel achieves a unified modern brand identity with Homepage

Aling-Conel refreshes brand identity after 30 years with Homepage

Aling-Conel, a domestic company with 30 years of experience in electrical installation equipment, faced a challenge with its fragmented visual identity and inconsistent brand recognition after years of growth. The company needed a unified brand strategy and refresh from vendor Homepage to reflect its true market strength and scale.

Homepage developed a comprehensive brand strategy and a refreshed visual identity, which included a new brand architecture, logo, color palette, typography, and the slogan "Included in Life." This solution provided Aling-Conel with a coherent brand image, laid the foundation for future communication and market expansion, and built long-term trust with employees, partners, and customers, positively impacting business performance.

Aling-Conel