Case Study: Ada Mall keeps shoppers informed and engaged through COVID-19 with Homepage

Ada Mall keeps shoppers informed through 3 COVID-19 content stages with Homepage

The customer, Ada Mall, a new shopping center focused on creating a social atmosphere, faced the challenge of staying connected with its audience after being forced to shut down due to the COVID-19 state of emergency. The vendor, Homepage, was tasked with creating content to nurture this relationship during a period of uncertainty.

Homepage implemented a three-stage content solution. This involved publishing lifestyle posts and local trivia during the lockdown, creating a safety measures video prior to reopening, and designing an infographic for the mall's opening. The result was positive feedback from the target audience, successfully convincing them to continue putting their trust in Ada Mall.

Ada Mall