Case Study: 3 Bank achieves a modern, sustainable brand identity with Homepage

3 Bank rebrands with Homepage using a 3-goal visual identity

The customer, 3 Bank (formerly Opportunity Bank), faced a challenge as its existing visual identity and name were found to be unattractive and unrecognizable to its primary target audience of small businesses and rural communities. To address this, 3 Bank engaged the vendor Homepage for a rebranding project to develop a new visual identity that would better convey its core values.

Homepage created a new visual identity centered on a tree symbol, built from simple geometric shapes and lines. This design incorporated a planet within the tree's canopy to symbolize sustainability and was executed in a unique green gradient to give it a modern and distinctive look. The resulting logo was designed to be technically versatile and long-lasting, suitable for application across various materials and mediums.

3 Bank